Melissa M. Snow is a relationship coach, helping women to address negative emotions they feel towards themselves so that they can attract the kind of external love that they are seeking, and break out of bad relationship habits.
She really wanted something feminine and approachable, but not "girly." We went with a kind of dusty rose color to capture that, using it in an incomplete "work-in-progress" style heart. Sacramento provided a feminine script that gives the impression of a signature, making it more personal. I paired it with Raleway to keep the same width through the font, while balancing the script.