Alpaca Rack is a local Colorado business specializing in premium alpaca wool products. 

They approached me with a fairly straight forward idea for their logo; they wanted an alpaca, and some sort of Andean elements.

For the alpaca silhouette, it was important that it be very fluffy (since that's the product they are selling). I added the mountain elements to tie together the Andean source and the Colorado roots, and pulled from the amazing patterns seen in Peruvian textiles for the mountain design.

Alegreya Sans SC Black